M

     

        M is a magazine is created by a company called The Bauer Teen Network.  M is a magazine intended for an increasingly influential audience of tweens and teenagers, ranging from 8-17 years old. It’s goal is to attract and entertain the young adults of America, by keeping them up to date with the newest information going on with their favorite celebrities. Young adults know that M is for them primarily due to the cover. Though we all say “don’t judge a book (magazine) by it’s cover” many of us still do. M’s cover is a collage of pictures of the hippest celebrities and captions or article titles to draw in the target audiences attention.

        M uses a wide arrange of colors, celebrities, and article titles to catch both male and female attention. However, it is geared more for the females then the males, probably due to the fact that on average females buy magazines more than males. This is proven by the fact that more “girly” colors and “idols” are shown. For example, there is way more pink, purple, yellow, est. colors then say green, blue, or black. Within the magazine the background of the pages are often the same colors, with a few baby blues thrown in. There is also a “pretty” design going on as well. Therefore these make the articles pop, and seem very fun and inviting. This helps advertisers for this magazine because it becomes increasingly hard to tell what an article verses what an advertisement is.

        Advertisements in M primarily focus fashion such as, clothes, shoes, accessories, jewelry, make-up, purses,  est. There are also a decent amount for pads and tampons from both Always, Tampax Pearl (in which they literally say they are better than Kotext) and some for movies such as The Twilight Saga – Breaking Dawn part 1 -  from Target that takes up the entire back page. This particular advertisement is about a party being help for the midnight release at Target and a sneak preview of part to being shown to get them into the store for an extended amount of time. There are also a very small amount geared to men for items such as video games, video game system, Nike Airs, head phones, and other music related items. These are found in the few male articles found within M that tell what certain boy-bands are wearing, using, or are into. They also have articles about what is the “cool guy” thing to do. One particular advertisement was on one of the Jonas Brother’s saying how much he loves Subway. Continently there was an advertisement for subway right next to it.

        Since many young females reading this magazine truly care what their favorite celebrities are doing and wearing many advertisements are for cheap knock offs that look like their favorite celebrities. These are often found next to or under pictures of celebrities in popular outfits. Under neither the “cheaper” look a like there is the company’s website, some companies found here are” Forever21, Gojane, Fredflare, Girlprops, ULTA, Claires, Bloom, and CVS. These are there in hopes that these young girls will buy or get their parents to buy them the cheaper look alike because it is so close to what, say Selena Gomez (A big celebrity found within M) is wearing. Finally the make-up, and accessories are also found here because advertisers know this is a crucial age for girls to want to look good and impress the boys, these are often found text to polls, quizzes, and “secrets” about relationship[s, crushes, est.

        As you can see certain articles are paired with certain advertisements. For example, there was a quiz to see what you lip print says about you, underneath was an advertisement for Wet and Wild lip gross. A couple other articles that paired with advertisements above, and clearly show that M is mostly for young women are mostly to do with what celebrities really want such as Selena’s Valentine’s Wish. Also, Bella: Single for V-Day? Her plans for a sweet girls night in. What we each look for in a girl, was another by an all boy band called One Direction, where they talked about qualities they like in a girl, and what qualities you may like in them. The whole magazine is celebrity based, and definitely catches the attention of the target market, which works well for the advertisers and the advertisement placement.

        The Bauer Teen Network reaches an increasingly influential audience of tweens and teenagers, ranging from 8-17 years old. By providing a unique combination of content (frequently-updated teen celebrity gossip, hilarious polls and quizzes, original webisodes, daily blog-style articles and posts, interactive contests and national sweepstakes), they maintain an extremely active and engaged audience. With a little digging one will find that in particular M has an audience of almost 50% of tweens and teens in America, only about 10% of which is males. Evidentially, M does a great job of reaching a mass audience and it is well worth it to advertise within their audience matches your. In addition M does a great job using signaling to appeal to its target audience and integrating advertisements and articles.